Public Relations Specialist

Key Responsibilities

Strategic PR Planning and Execution:
- Lead the development and execution of a comprehensive PR plan, aligning closely with the company’s business roadmap and IR initiatives.
- Translate directives from senior leadership and group heads into actionable PR strategies, ensuring seamless integration with IR plans.
- Work closely with the marketing department head and IR team in developing quarterly release schedules and assist in creating IR materials and monitoring market trends.
- Oversee all aspects of PR campaigns, from planning through execution
Collaboration and Alignment:
- Collaborate with marketing and cross-functional teams to ensure communication plans are aligned with business objectives.
- Serve as a key liaison between marketing, regional teams, and agency partners to synchronize PR and company strategies.
Content Development and Event Management:
- Produce and manage engaging content, including press releases and social media posts.
- Organize and execute PR events, media briefings, and support collaborative events.
Media and Relationship Management:
- Build and maintain relationships with key media players in strategic regions.
- Proactively pitch stories, oversee media coverage, and manage crisis communications.
- Keep abreast of industry trends to identify both opportunities and potential risks.
Performance Monitoring and Agency Management:
- Regularly report on PR activity effectiveness, assessing the impact on brand awareness and market presence

Key Requirements

Minimum 3 years in PR, preferably in Forex, financial services, or fintech.
Familiarity with FCA, MSFA & FSA regulation and their impact on external communications.
Demonstrated success in innovative PR campaigns within broad, multi-channel media strategies.
Strong organizational abilities with a track record of managing deadlines effectively.
Exceptional English writing and verbal skills, adept at simplifying complex topics.
Confidence and experience in crisis communications and issue management.
Proven adaptability in a fast-paced business setting.
Up-to-date with PR and communication trends, eager to explore new tools and tactics to maintain fresh and relevant PR activities.

Attributes